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 Newseum

Case Study

Newseum ON Smart Media Digital Washington, D.C.
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During the six month campaign, Newseum saw a 10% increase in attendance and an 18% increase in revenue, attributed to a number of factors including our advertising media mix. Additional earned media included social photos and mentions of the OOH.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Newseum opened an exhibit titled, “Louder Than Words: Rock Power and Politics,” in Washington, D.C. coinciding with the 2017 presidential inauguration. The primary objective of the campaign was to appeal to the masses, through a timely exhibit that combined rock and roll with issues of free speech and politics, to increase attendance.

Details

Media in Washington, D.C. included Bus Exteriors, Rail Digitals, Rail Station Saturations (Faregates/2-Sheets/Pylons), Car Cards.

Rational

The media plan included print, digital, radio, television, podcast and out-of-home advertising. The OOH provided a wide range of demographics, including high traffic downtown, tourist areas, and the suburbs.

Results

During the six month campaign, Newseum saw a 10% increase in attendance and an 18% increase in revenue, attributed to a number of factors including our advertising media mix. Additional earned media included social photos and mentions of the OOH.

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