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 New York Cares

Case Study

new york cares out of home advertising in new york
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The New York Cares campaign reached over 3.13 million impressions and they distributed over 104,000 coats, exceeding their 2017 goals.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

New York Cares successfully gained visibility in New York City by spreading their message on OOH in high traffic areas like Times Square and on commuter rail. To further amplify their messaging, New York Cares posted photos of donations to their social channels and encouraged donors to share their photos to their personal social accounts.

Details

Market: New York City

Media Buy: Commuter Rail

Rational

New York Cares wanted to drive donations to the 29th Annual New York Care Coat Drive through large scale messaging.

Results

New York Cares' campaign reached over 3.13 million impressions and they distributed over 104,000 coats, exceeding their 2017 goals.

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