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Case Study

new england water environment association out of home advertising in boston
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“Our campaign helped us increase web traffic and membership sign-ups. We also saw an increase of 50 additional attendees to our annual conference. Our OUTFRONT account executive was a pleasure to work with, she was readily available and took the time to thoroughly explain everything. I look forward to working with OUTFRONT Media in the future.”

- Katelyn Biedron, Public Awareness Chair of New England Water Environment Association (NEWEA)

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

New England Water Environment Association (NEWEA) successfully incorporated bus kings, subway interiors, and digital at South Station into their media mix.

Details

Audience: General Market

Media Mix: Bus Kings, Subway Interiors, Digital at South Station

Market: Boston

Rational

Out-of-home was used for large scale branding, while reaching the maximum amount of impressions for the allotted budget.

Results

“Our campaign helped us increase web traffic and membership sign-ups. We also saw an increase of 50 additional attendees to our annual conference. Our OUTFRONT account executive was a pleasure to work with, she was readily available and took the time to thoroughly explain everything. I look forward to working with OUTFRONT Media in the future.”

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