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 National Corn Growers

​​Case Study

National Corn Growers Association Station Domination in Washington DC
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The ads at Capitol South Metro caught the Smithsonian’s attention. “The ad was a natural choice for the exhibit, a comprehensive look at American History as seen through business. This corn growers’ campaign is visually really striking and tells a great (American) story. It’s really a representation of modern advertising.”

Peter Liebhold
Smithsonian, Curator

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The National Corn Growers Association’s iconic Metrorail ads are now permanently displayed at the Smithsonian National
Museum of American History extending their OOH impact for many years to come!

Details

Since 2010, the Corn Farmers Coalition has successfully utilized OUTFRONT Media to inform opinion leaders on the reality about
corn in America.

Rational

In DC’s unique marketplace, Corn Farmers Coalition utilized OOH advertising to humanize the image of corn farming by showcasing family farmers who are helping to grow the US economy. Rail ads were strategically placed at Capitol South, Union Station, and on targeted Metrorail lines that reach the Hill and influential leaders.

Results

The ads at Capitol South Metro caught the Smithsonian’s attention. “The ad was a natural choice for the exhibit, a comprehensive look
at American History as seen through business. This corn growers’ campaign is visually really striking and tells a great (American) story. It’s really a representation of modern advertising.”

Peter Liebhold
Smithsonian, Curator​

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