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 Nat Geo Genius

Case Study

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The National Geographic Genius campaign garnered over 3.6 million social impressions, successfully gaining visibility in Washington, DC by promoting their new series on a large painted wall.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

National Geographic successfully gained visibility in Washington DC by promoting their new Genius Pablo Picasso series on a large painted wall. To further amplify the content, Antonio Banderas posted the wall to his Twitter.

Details

Market: Washington, DC

Media Buy: Wall

Rational

National Geographic wanted to drive consumers to tune into Genius Pablo Picasso while also sparking social buzz due to the bold creative and larger than life media.

Results

The National Geographic Genius campaign garnered over 3.6 million social impressions.

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