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 Naja

​Case Study

Naja's Bedford Ave. Station Domination in New York, NY.
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With most lingerie companies portraying a woman's body as one of her most important features, Naja aimed to put a woman's personality first. The company also emphasized that not all skin tones are alike and created the OOH “FindYourNude" campaign, lingerie aimed at matching a woman's ethnic skin tone.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Naja did a station domination in order to gain exposure and send a message that a woman's personality comes first and that not all skin tones are alike. 

Details

Media Utilized: Station Domination

Flight: 5/23/2016 - 6/19/2016

Market: New York

Rational

Naja goes where their message will have the most impact and perfect placement. In order to spread their powerful message, Naja's station domination aims to target woman of different ages and race. The constant exposure and vibrant images distinguishes Naja from every other lingerie company.

Results

The founder of Naja referred to the campaign as “striking."

This campaign demonstrates how OOH media has a visual and creative impact that no other media format can match.

With its OOH campaign spread throughout New York's subway stations, Naja is imprinting women with a powerful and inspiring message leading to successful social media buzz and increased brand recognition.


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