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 Morgan's Journey

Case Study

morgans journey out of home billboard advertising in tampa florida
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As soon as the billboards went up, Morgan’s website saw an increase in visits and donations. Additional earned media included social photos and mentions. Local media picked up the story, showcasing the billboard design.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

12 digital billboards throughout the Tampa Bay area were donated by OUTFRONT Media to promote “MorgansJourney.org”. As a result of utilizing OOH, Morgan’s website saw an increase in visits and donations.

Details

Inventory: Digital Billboards

Market: Tampa, FL

Rational

The prognosis was poor when Morgan’s dad conducted an online search for billboards, hoping to purchase one to raise money for his daughter’s care. Morgan’s rare, life threatening form of brain cancer required treatments only available in Mexico. With insurance and savings depleted the family turned to OOH to raise awareness and funds for her ongoing treatments.

Results

As soon as the billboards went up Morgan’s website saw an increase in visits and donations. Additional earned media included social photos and mentions. Local media picked up the story, showcasing the billboard design, and the community has rallied around an extremely grateful family. The billboard design was also made into T-shirts which are distributed at fund raising events.

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