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 MM. LaFleur

Case Study

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“We were excited to see the increase in brand interest during this campaign and look forward to turning to OUTFRONT Media and Good Apple for another campaign in Q4 2018.”

- Michiel Maes, CFO MM.LaFleur

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

MM. LaFleur successfully drove brand awareness and increased website traffic for their Bento Box clothing delivery service in New York City and Boston by utilizing interior subway ads.

Details

Markets: New York City and Boston

Media Buy: Interior Subway ads

Rational

MM. LaFleur wanted to reach professional woman as they traveled to and from work by using transit OOH, ultimately driving brand awareness and website traffic for their clothing delivery box service

Results

MM. LaFleur saw significant website traffic in Boston, with an increase of 170% and a 140% increase in New York City.

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