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 Metal Fortress Radio

Case Study

Metal fortress Radio Mobile Campaign    
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Significant Results

  • SAR was optimized for, with 8% of consumers completing a second action, a 90% lift from the benchmark.
  • The dynamic landing page featured a video showcasing the benefits of the app, a button directing consumers to the app store to download the app, and a click to the website to learn more.
  • Attribute Metal Fortress Radio’s huge lift in SAR to the OOH priming effect.
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

As a way to prompt users to download the radio app and visit their website, Metal Fortress Radio invested in digital billboards and on mobile around the OOH assets. The client saw a 90% lift in secondary action rate.

Details

  • Campaign Flight: March 21, 2016 – April 17, 2016 (4 weeks)
  • Media buy: 1 Digital Billboard in Hartford, 1 Digital Billboard in New Haven
  • Geofence: 5 mile radius around OOH assets

Rational

Drive consumers to download the Metal Fortress Radio app.

Results

  • SAR was optimized for, with 8% of consumers completing a second action, a 90% lift from the benchmark.
  • The dynamic landing page featured a video showcasing the benefits of the app, a button directing consumers to the app store to download the app, and a click to the website to learn more.
  • Attribute Metal Fortress Radio’s huge lift in SAR to the OOH priming effect.
Metal Fortress Mobile Bar graph
 
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