The Laser and Dermatology Institute found that outdoor advertising is an attractive way to reach a mobile and affluent market. Explore this case study in detail
Wanting to increase their awareness in the marketplace and increase appointments, The Laser and Dermatology Institute of California turned to out-of-home to target adults 18+ in the Los Angeles area.
Laser Technology utilized high-profile out-of-home displays, specifically bulletins, to target a densely populated area with their message. An attractive message strategically placed in heavily traveled areas ensured the success of this campaign.
“It’s Los Angeles, a no-brainer, people are stuck in their vehicles for over 3 hours a day on average. Outdoor is the perfect complement to radio and an enhancement to any media in Los Angeles. Outdoor in LA is one of the best direct response mediums, bar none.”- Jud Bardwell
“Outdoor has surpassed radio hands-down as the #1 performing media. Outdoor has
enhanced and complemented our radio buy by increasing booked appointments and correlating patients. Pure direct response.”
- Jud Bardwell