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 March For Our Lives

Case Study

march for our lives on digital billboard
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The billboards reached over 7 million consumers through press coverage including Advertising Age and mention in The Wall Street Journal.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Advertising Age successfully amplified creative supporting "March for Our Lives" messaging by utilizing digital OOH.

Details

Media Buy: Digital bulletins

Flight Date: March 22, 2018 - March 25, 2018

Markets: Louisville, Chicago, New York

Rational

In partnership with the Gun Safety Alliance, Advertising Age called for people to submit creative pieces for the nationwide March For Our Lives rallies on March, 24th, 2018. With the flexibility of digital OOH, the campaign was completed in 48 hours.

Results

The billboards reached over 7 million consumers through press coverage including Advertising Age and mention in The Wall Street Journal.

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