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 Louisville Ballet

Case Study

louisville ballet billboard out of home advertising
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Louisville Ballet reached 355K+ consumers on Twitter in one week. These posts spread to an additional 464K consumers. Additionally, Louisville Ballet reported that traffic to their website increased 150% the day the reveal boards came out. New user traffic to the website increased 36% week-over-week.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Louisville Ballet successfully promoted "Season of Romance", while driving ticket sales. The company also reached 355K+ consumers on Twitter in one week and received top media coverage from SBNation, Reddit, and Insider Louisville.

Details

Louisville Ballet utilized 15 billboards across the city in a tease and reveal campaign. The teaser boards were posted on July 20th and on July 27th, the messaging was swapped out, revealing their promotion for their new season.

Rational

Louisville Ballet wanted to encourage consumers to become season ticket holders with a tease and reveal campaign.

Results

Louisville Ballet drove significant social chatter. The company reached 355K+ consumers on Twitter in one week. These posts spread to an additional 464K consumers. Additionally, Louisville Ballet reported that traffic to their website increased 150% the day the reveal boards came out. New user traffic to the website increased 36% week-over-week.

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