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 Los Angeles Fire Department

Case Study
Kafka Landing Clearing Bulletin in Wisconsin
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"We are monitoring our progress and the campaign seems to be reaching our target audience. The first 3 months of open filing, more than 2500 people have registered and the makeup of the group is diverse in ethnicity and gender."

 

Alicia Welch

Battalion Chief - Los Angeles Fire Department

Department of Training and Support Bureau Firefighter Recruitment Section.


 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Los Angeles Fire Department wanted to make a mark and spark the interest of young Angelinos.

Details

Used billboard and bus media to focus on adults 18+ as the target audience for their recruiting efforts.

Rational

Unique and engaging creative on billboards and bus media was strategically placed around the streets of Los Angeles County.

Results

"We are monitoring our progress and the campaign seems to be reaching our target audience. The first 3 months of open filing, more than 2500 people have registered and the makeup of the group is diverse in ethnicity and gender."

 

Alicia Welch

Battalion Chief - Los Angeles Fire Department

Department of Training and Support Bureau Firefighter Recruitment Section.

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