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Case Study

Local CBS News Billboards in Miami
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CBS’s campaign utilized billboards in an effort to create awareness for their anchor team. The campaign effectively blanketed their intended markets and created greater awareness. Planning ahead helped them to get premium placement and keeping the design simple made the messaging much more effective.

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Create awareness of our anchor team - faces and names.

Details

Targeted Miami adults between ages 25-54 on Bulletins.

Rationale

Outdoor helped saturate this very fragmented market with our message.

Results

We grew awareness of our anchor team and effectively blanketed the market.

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