Earned Social Media: #EarthDay reached over 240,000 people on Earth Day. Liberty State Park saw a 179% lift in social conversation while aligning with Earth Day.
Taking advantage of the earned media attention from national days, Liberty State Park leveraged their advertising strategy to create a campaign around #EarthDay.
Inventory: Digital Billboard
Markets: New Jersey
Flight: April 19, 2017 - April 22, 2017
Liberty State Park wanted to create awareness for #EarthDay by utilizing OOH.