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 Lewis Station Winery

​​​​Case Study

Lewis Station Winery Billboard in Minneapolis
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"We immediately started surveys of customers in the door, asking them how they heard about us. Literally, the first day the billboard went up, we had about 30% of the customers that day say they saw our billboard on the highway. It's been over a year now and roughly 40% of our customers everyday find us on the billboard! We do other marketing, but nothing works as well. Not many marketing and advertising options will give you immediate success and quickly give you a return on your investment.  We've grown our business and added staff as a result of the billboard. I highly recommend a billboard!".

 

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Lewis Station Winery is a small winery in Downtown Lake Mills. They wanted to reach out to I-94 commuters, visitors, travelers and vacationers to increase sales.​

Details

One directional billboard size 9'x16' on I-94, 2 miles before their exit. 

Rational

They decided to use Outdoor because it had the ability to get their message out to the market and reach daily commuters, visitors and vacationers in the area traveling I-94.​

Results

"We immediately started surveys of customers in the door, asking them how they heard about us. Literally, the fi rst day the billboard went up, we had about 30% of the customers that day say they saw our billboard on the highway. It's been over a year now and roughly 40% of our customers everyday fi nd us on the billboard! We do other marketing, but nothing works as well. Not many marketing and advertising options will give you immediate success and quickly give you a return on your investment.  We've grown our business and added staff as a result of the billboard. I highly recommend a billboard!"

-Robert Lewis Owner and Wine Maker
Lewis Station Winery​
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