"We immediately started surveys of customers in the door, asking them how they heard about us. Literally, the first day the billboard went up, we had about 30% of the customers that day say they saw our billboard on the highway. It's been over a year now and roughly 40% of our customers everyday find us on the billboard! We do other marketing, but nothing works as well. Not many marketing and advertising options will give you immediate success and quickly give you a return on your investment. We've grown our business and added staff as a result of the billboard. I highly recommend a billboard!".