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 Knott's Berry Farm

Case Study

Knott’s Berry Farm bus headlight in Orange County.
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"In a highly competitive market such as Southern California, OOH should be considered an essential part of the marketing strategy. OOH also offers great flexibility to be able to tailor the timing, creative, and location of your message."

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"In a highly competitive market such as Southern California, OOH should be considered an essential part of the marketing strategy. OOH also offers great flexibility to be able to tailor the timing, creative, and location of your message."

Details

Market: Southern California

Media Buy: Bulletins, Transit

Rational

Knott’s Berry Farm utilizes perm billboards as well as OCTA transit campaigns to promote the upcoming or current park season, new events, and attractions.

Results

"OOH helps us to reach consumers in Southern California in such a commute heavy market. With so much time spent in vehicles, OOH is a great way to reach the market and get your message out. [It's] a great media to add to a campaign to not only be able to reach such a large and broad audience but to also be able to customize location and timing."

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