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 Kansas City Royals

​​​​​​​Case Study

Kansas City Royals Bulletin in Kansas City
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“When we launch our yearly campaign, the goal is always to make the biggest impact possible across all available channels and Outdoor advertising is a very effective way to accomplish that. Given the large majority of billboard creative within the market is fairly static, we’ve found that by cranking up the creativity and offering a unique visual to the audience, we are very well positioned to catch the eyes of passing motorists and create a positive, real time dialogue about our brand. The results in recent years have been staggering.”

-Brad Zollars, The Kansas City Royals


 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"The results in recent years have been staggering."

-Brad Zollars, Kansas City Royals

Details​

Kansas City Royals launched another great billboard campaign! The billboard shows Salvy with a gigantic, 3-dimensional orange cooler. The Royals also wanted to get the fans even more excited for the 2016 season while also creating a social media dialogue with #SalvySplash.

Rational

Out-of-home has become a tradition for the Kansas City Royals starting 4 years ago. This year they expanded on the tradition by incorporating a social media contest for the fans to participate in!

Results

“When we launch our yearly campaign, the goal is always to make the biggest impact possible across all available channels and Outdoor advertising is a very effective way to accomplish that. Given the large majority of billboard creative within the market is fairly static, we’ve found that by cranking up the creativity and offering a unique visual to the audience, we are very well positioned to catch the eyes of passing motorists and create a positive, real time dialogue about our brand. The results in recent years have been staggering.”

-Brad Zollars, The Kansas City Royals

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