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 Joel Osteen

​Case Study

Joel Osteen Mobile Case Study campaign    
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Significant Results

  • Click through rate (CTR) was above the benchmark
  • Joel Osteen’s Night of Hope secured over 500 clicks to the website, where consumers could purchase tickets, over the four week flight
  • Note that secondary action rate (SAR) was not tracked, as the client’s goal was to maximize clicks to the website and did not use the OUTFRONT dynamic landing page
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

In attempt to drive ticket sales to an upcoming event, Joel Osteen took advantage of the OOH priming effect on mobile engagement. The campaign secured over 500 clicks to the ticket website in only 4 weeks!

Details

  • Campaign Flight: Dec 14, 2015- Jan 10, 2016 (4 weeks)
  • Media buy: Bulletins and Posters in San Diego
  • Geofence: 5 mile radius around all OOH assets

Rational

Raise awareness and drive ticket sales for Joel Osteen’s Night of Hope in San Diego. 

Results

  • Click through rate (CTR) was above the benchmark
  • Joel Osteen’s Night of Hope secured over 500 clicks to the website, where consumers could purchase tickets, over the four week flight
  • Note that secondary action rate (SAR) was not tracked, as the client’s goal was to maximize clicks to the website and did not use the OUTFRONT dynamic landing page

 

Joel Osteen Bar Graph results 

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