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 Jersey Shore

Case Study

jersey shore billboard out of home advertising in new york city
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In anticipation of the reboot of Jersey Shore, MTV used OOH to promote the April 5th premier. The campaign earned 81M+ social impressions in one week, driven by cast member support and top media publication coverage.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Posts from the cast and the show received 1M+ total likes on Instagram alone. In addition, the billboard and subway station domination reached 30M+ consumers in one week.

Details

Market: New York City

Media Buy: Bulletin and Station Domination

Flight: Four week campaign, starting two weeks prior to the show's premiere

Rational

In anticipation of the reboot of Jersey Shore, MTV wanted to dominate New York City by utilizing OOH to promote the April 5th premier.

Results

Earned media totaled to 81M+ social impressions in one week, driven by cast member support. In addition, top media publications, including OK! Magazine, The Sun, and MTV covered the story.

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