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 Jenni Kayne

Case Study

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Jenni Kayne's sales increased 3 times year-over-year since the campaign launched. The campaign also reach 4 million consumers on social media and user-generated content increased by 1,305%.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Jenni Kayne utilized posters and a billboard to successfully gain visibility in New York City. The campaign drove brand awareness and encouragement towards women to "Find Your Uniform" in a Jenni Kayne store or through their website.

Details

Market: NYC

Media Buy: Posters, Billboard

Rational

Jenni Kayne wanted to drive consumers to their NYC store and website, while also sparking social buzz. The campaign featured the hashtag #FindYourWardrobe to inspire consumers to post on social media.

Results

Jenni Kayne's sales increased 3 times year-over-year since the campaign launched. The campaign also reach 4 million consumers on social media and user-generated content increased by 1,305%.

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