Farrar, Straus and Giroux wanted to drive sales of his highly anticipated novel “The Marriage Plot.” In a way to standout from the competition, the publisher utilized a big and bold media format in a highly-trafficked area to get the word out.

By placing the campaign in one of the busiest thoroughfares of America, Times Square, “The Marriage Plot” was sure to be seen by local residents and plenty of tourists in the area.

The client felt that promoting his book in Times Square, one of the most highly-trafficked areas in the nation, would generate awareness amongst the masses.

The campaign was ultimately an enormous success with critics praising the bulletin for its creativity. The book was plastered all over social media as well, allowing the book to climb up the New York Times Bestseller’s list. Tom Thompson, Vice President Group Director of the advertising agency, was thrilled with the outcome of the campaign. “Twitter activity exploded the week the billboard went up. This week the book debuted #2 on the New York Times bestseller list, a FANTASTIC opening week for a literary author – even one as acclaimed as Jeffrey Eugenides.”