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 Interscope Records

​​​Case Study

Interscope Records Transit Shelter in Los Angeles
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"What happened? Those simple, strategically placed bus shelter postings became viral pieces of social media content that Madonna and her team could leverage, and her fans could interact with. And when you have a fan like social network mega-influencer Miley Cyrus interacting with your campaign..well the sky's the limit. The result? Madonna shot up to the top of the charts, landing at Number 2 on the Billboard Top 200."​


 

-Morgan Rose

Bullpen Integrated Marketing (agency for Interscope Records)​

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

To promote Madonna’s upcoming album, “Rebel Heart,” Interscope Records used a combination of billboards and bus shelters to drive album sales. The minimalistic creative featured an image of Madonna on a white background, the album release date, and the words “Rebel Heart” tattooed on her arm.

Details

This OOH media campaign was a part of an integrated media plan. The bus shelters and bulletins were strategically placed around upscale neighborhoods and hip, trendy areas in Los Angeles.

Rational

Out-of-home provided the ability to get their message out to the market about Madonna's latest album launch and reach potential customers.

Results

"What happened? Those simple, strategically placed bus shelter postings became viral pieces of social media content that Madonna and her team could leverage, and her fans could interact with. And when you have a fan like social network mega-influencer Miley Cyrus interacting with your campaign..well the sky's the limit. The result? Madonna shot up to the top of the charts, landing at Number 2 on the Billboard Top 200."​

-Morgan Rose

Bullpen Integrated Marketing (agency for Interscope Records)

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