"What happened? Those simple, strategically placed bus shelter postings became viral pieces of social media content that Madonna and her team could leverage, and her fans could interact with. And when you have a fan like social network mega-influencer Miley Cyrus interacting with your campaign..well the sky's the limit. The result? Madonna shot up to the top of the charts, landing at Number 2 on the Billboard Top 200."
Bullpen Integrated Marketing (agency for Interscope Records)