Case Study

IEDC on digital billboard in Chicago

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Indiana Economic Development Corporation saw 3.71 million estimated total mobile impressions, 10, 671 estimated total banner ad clicks, and received renewal contracts in new markets.

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Highlights

Indiana Economic Development Corporation successfully utilized targeted digital OOH to geofence zip codes located near the downtown Chicago loop, the city's business district.

Details

Market: Chicago

Flight Date: 09/25/17 - 12/24/17

Media Buy: Billboards and Mobile

Rational

Through OOH, Indiana Economic Development Corporation wanted to increase awareness of the benefits of Indiana's business climate, continue to build their economic momentum, and make Indiana a magnet for jobs.

Results

Indiana Economic Development Corporation saw 3.71 million estimated total mobile impressions, 10, 671 estimated total banner ad clicks, and received renewal contracts in new markets.

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