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 Impressive Basements

Case Study

Impressive Basements billboard in Detroit Let's Connect!

35% sales increase. Leads to the website from areas of the market where the bulletins were displayed. “We’ve tried direct mail, television and radio but our billboards worked much better than any other form of advertising. We only include our web address on the billboards because it does a great job of directing potential customers to our website. Since using outdoor advertising, our sales have increased 35% without increasing our advertising budget.”​ Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

I​mpressive Basements used rotary bulletins to let Metro Detroiters know they could have a finished basement in two weeks.

Details

The campaign consists of rotary bulletins targeting Metro Detroit households $100,000+.

Rational

The two main homeowner concerns for a finished basement are price and length of time the work takes. People don’t like strangers in their homes and their lives disrupted for long periods of time. Impressive Basement has the unique selling position of guaranteeing the work will take less than two weeks to complete. This guarantee drives people to the website where the appointment can be set and the salesperson can meet with the homeowner to discuss the options and prices.​

Results

35% sales increase. Leads to the website from areas of the market where the bulletins were displayed. “We’ve tried direct mail, television and radio but our billboards worked much better than any other form of advertising. We only include our web address on the billboards because it does a great job of directing potential customers to our web site. Since using outdoor advertising, our sales have increased 35% without increasing our advertising budget.”​

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