"The phone has been ringing all week because of these billboards." - Rico Iavarone, Owner of Iavarone's Italian Steak House
Taking advantage of the earned media attention from national day, Iavarone's Italian Steak House leveraged their advertising strategy to create a campaign around #NationalMeatballDay.
Inventory: Digital Bulletin
Flight: March 6, 2017 - March 9, 2017
Iavarone's Italian Steakhouse wanted to create brand awareness by leveraging their advertising strategy to create a campaign around #NationalMeatballDay.
Earned Social Media: #NationalMeatballDay saw 427 mentions in Florida between March 6th and March 9th and reached over 600,000 consumers. @IavaronesSteak saw an increase of 120% in mentions over the four day campaign.