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 Hubbard Place

Case Study

Hubbard Place on citylites in chicago
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" Working with OUTFRONT has been nothing but easy. Customer service was great - OUTFRONT is always available with in-depth market knowledge and quick, concise responses to requests. Our deadlines are always met. We are currently working on our second campaign and we cannot wait to launch. Given out results from the first campaign, we are ready to become even busier with new business". - Heather Lennan, Senior Leasing Consultant 

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Hubbard Place created awareness, increased leasing tours, and achieved full occupancy by successfully utilizing OOH and mobile.  

Details

Campaign Flight: Mobile & OOH: April 4 - May 1 (4 weeks)

Media buy: Metro Lights in close proximity to Hubbard Place

Geofence: 1 mile around OOH assets

Rational

Create awareness of Hubbard Place and increase leasing tours, which ultimately would increase occupancy.

Results

When mobile was added to the April media mix, leasing tours increased significantly and Hubbard Place was able to achieve full occupancy.

SAR was optimized for, with 8.61% of consumers completing a second action, a 187% from the mobile alone benchmark.

Hubbard Place's lift in SAR is attributed to the OOH priming effect on mobile engagement. The increased leasing tours is attributed to the OOH and mobile media mix.

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