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 Holiday Inn

Case Study

Holiday Inn bulletin in New York, NY Let's Connect!

As part of its ‘Stay Smart’ campaign, Holiday Inn Express is making a big splash in the heart of NYC with an innovative spectacular billboard! Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The extremely popular ‘Stay Smart’ multi-platform campaign, which initially launched in 1998, received an out of home update in one of the most traveled areas in Manhattan – Times Square! The campaign aims to break through the clutter and communicate the essence of the brand: service and value.

Details

The 5100 sq ft. billboard depicts a supersized chalkboard with one unique element – a life sized mannequin who appears to be writing mathematical equations and formulas all over it. The messaging reads “I’m not a professor, but I did stay at a Holiday Inn Express last night ” with a social call to action, #StaySmart, to drive consumers online to share their ‘smart experiences’.

Rational

Whether it’s launching a new brand, or re-energizing an old one, nothing beats out of home advertising when it comes to building buzz and excitement!

Results

As part of its ‘Stay Smart’ campaign, Holiday Inn Express is making a big splash in the heart of NYC with an innovative spectacular billboard! 

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