As part of its ‘Stay Smart’ campaign, Holiday Inn Express is making a big splash in the heart of NYC with an innovative spectacular billboard! Explore this case study in detail
The extremely popular ‘Stay Smart’ multi-platform campaign, which initially launched in 1998, received an out of home update in one of the most traveled areas in Manhattan – Times Square! The campaign aims to break through the clutter and communicate the essence of the brand: service and value.
The 5100 sq ft. billboard depicts a supersized chalkboard with one unique element – a life sized mannequin who appears to be writing mathematical equations and formulas all over it. The messaging reads “I’m not a professor, but I did stay at a Holiday Inn Express last night ” with a social call to action, #StaySmart, to drive consumers online to share their ‘smart experiences’.
Whether it’s launching a new brand, or re-energizing an old one, nothing beats out of home advertising when it comes to building buzz and excitement!
As part of its ‘Stay Smart’ campaign, Holiday Inn Express is making a big splash in the heart of NYC with an innovative spectacular billboard!