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 H&R Block

Case Study

h&r block advertises on metrorail digital platforms in washington, d.c
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Earned Social Media: H& R Black received an average 6 mentions per hour. In total, H&R Block saw over 1,500 mentions and over 1,000 shared mentions. The campaign reached over 26 million consumers.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Taking advantage of the earned media attentions from national days, H&R Block leveraged their advertising strategy to create a campaign around counting down to #TaxDay. Their creative featured a countdown clock displaying how many days consumers had left to file taxes.

Details

Inventory: Metrorail Digital Platform Liveboards

Markets: Washington, D.C.

Earned Social Media: H&R Block received on average 6 mentions per hour. In total, H&R Block saw over 1,500 unique mentions and over 1,000 shared mentions. The campaign reached over 26 million consumers.

Rational

H&R Block wanted to create a campaign using OOH to raise awareness for #TaxDay.

Results

Earned Social Media: H& R Black received an average 6 mentions per hour. In total, H&R Block saw over 1,500 mentions and over 1,000 shared mentions. The campaign reached over 26 million consumers.

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