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 Georgetown University

Case Study

george washington university school of continuing studies on bike share out of home advertising
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Georgetown University saw a 109% increase in the number of master's degree applicants and a 67% growth in the number of master's degree programs. Overall, the school saw a 61% increase in admissions.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Georgetown University School of Continuing Studies successfully utilized OOH to reach a diverse pool of potential applicants. The school also increased awareness while creating greater interest in the program.

Details

Market: Washington, DC

Asset Buy: Station Domination and Bike Share displays

Rational

Georgetown University wanted to reach DC's young professional population by dominating one of the city's busiest metro stations with vibrant visuals to intrigue riders and attract applicants. The school also wanted to strategically place bike share displays in high traffic location throughout the city to reach pedestrians and motorists.

Results

Georgetown University saw a 109% increase in the number of master's degree applicants and a 67% growth in the number of master's degree programs. Overall, the school saw a 61% increase in admissions.

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