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 Franklin-McKinley District

Case Study

franklin mckinley school district on bus exterior advertising
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Franklin-McKinley School District geofenced the OOH poster inventory and targeted zip codes throughout the South Bay. 1.3M impressions were delivered with 1781 banner clicks, driving traffic to their website.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Franklin-McKinley School District successfully paired OOH and Mobile to increase enrollment.

Details

Market: San Jose

Flight Date: 2/13/17 - 5/7/17

Media Buy: Posters, VTA Bus Kings, Interior Bus Cards

Rational

Franklin-McKinley School District wanted to target parents with pre-school age children using OOH and mobile advertising to increase enrollment.

Results

Franklin-McKinley School District geofenced the OOH poster inventory and targeted zip codes throughout the South Bay. 1.3M impressions were delivered with 1781 banner clicks, driving traffic to their website.

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