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 Frank Beck Chevrolet

Case Study

Frank Beck Chevrolet Bulletin in Detroit Let's Connect!

"I have been 110% satisfied with the results thus far! We have received more business in the last month than any other advertising we have done in the past. Like I stated before, I’m getting so many compliments on the designs and I can see more people on our lot. It has made a tremendous difference with your “less is better”.
Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

​“I honestly do not understand why I hadn’t changed the designs sooner”

Details

Client wanted to use static bulletins and to change the current design to get more customers to his lot.  Make the design simpler and easier to read.​

Rational

By creating a simpler design using the “less is better” technique, consumers would take notice on their commute.  The previous design had double the recommended text, the OUTFRONT Media design used only “two” words. 

Results

I have been 110% satisfied with the results thus far!  We have received more business in the last month than any other advertising we have done in the past.  Like I stated before, I’m getting so many compliments on the designs and I can see more people on our lot.  It has made a tremendous difference with your “less is better”.​

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