"Usually the winter is our slowest time of year but ever since our billboards have been up, we have more foot traffic in our store, more website visits, and our sales have gone up by 25%."
Foxhollow Farm, a local retailer
of 100% biodynamic bluegrass-fed beef, successfully utilized OOH to create a
buzz around town with the use of a minimalistic design and powerful messaging,
in turn, driving customers to their website.
Market: Louisville, KY
Media Buy: Bulletins & Posters
Flight Date: Q1 2018
Foxhollow Farm wanted to raise
awareness of their brand, increase website traffic, and affect overall sales
during the winter months, which is typically their slowest time of year.
Since the campaign has been live, Foxhollow Farm has seen an increase in the awareness of their brand, which has led to more website traffic and an increase of sales by up to 25%. They saw 2 new subscribers within the first week of the boards going up, and later found that 3 new subscribers were located a quarter-mile from one of their poster locations.