Each summer Detroiters and car fanatics from around the world look forward to the many cruises held in and around the metro Detroit area. Explore this case study in detail
These nostalgic celebrations of cars, music and simpler times draw hundreds of thousands of spectators, creating a unique opportunity to pump incredible horsepower into your advertising plans.
Ford took that to life and added props right on the billboard that look like real spectators!
Ford wanted to reach the millions of attendees at these events throughout Detroit. Showing off their amazing designs on out-of-the box ad campaigns would surely catch their attention.
Participants and spectators couldn’t miss these spectacular billboards which utilized 3D effects and extensions to bring to life the energy and power of the cars.