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 Flagstaff Visitors Bureau

Case Study

flagstaff visitors bureau out of home advertising in phoenix, arizona
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The Visitor's Bureau used multiple designs that illustrated points of interest and events. They had 10 - 15 unique visitors come to their social media site and dedicated URL each day. During the 3 month campaign, the client received over 1000 new visitors tracked via I.P. address.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Visitor's Bureau used multiple designs that illustrated points of interest and events. They had 10 - 15 unique visitors come to their social media site and dedicated URL each day. During the 3 month campaign, the client received over 1000 new visitors tracked via I.P. address.

Details

Consumers were asked to take photos in front of Light Rail commuter train center section advertisements and upload them to their Instagram website with the hashtag #visitflagstaff. Participants could win trips, hotels stays, and apparel from local Flagstaff stores.

Audience: Adults 18+

Media Mix: Light Rail, Center Sections, Social Media

Market: Phoenix

Rational

Flagstaff used Instagram to hold a contest where people were asked to post pictures of themselves in front of their advertisement on Phoenix Light Rail center sections.

Results

During the 3 month campaign, the client received over 1000 new visitors tracked via I.P. address.
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