"We use an attribution
survey after first purchases on the Eaze site. Much of the conversions
have been coming from our billboard advertising."
“I continue to bring business to OUTFRONT. [They are] always great to work with and willing to build custom plans built off our needs.”
EAZE was looking to target consumers that use cannabis products or intend to, for recreational or medical purposes.
They utilized bulletins and posters throughout Los Angeles to generate brand awareness in their targeted zip codes.
“It is difficult to
advertise in the cannabis space. There are limited options due to
restrictions, but OUTFRONT has been great to work with in navigating
these new waters.”