x

Select a Market

Please enter a zip code to find available markets:

Can't Find What You're Looking For?

Media Finder All Markets
CONTACT US

 Earth Day

Case Study

Earth Day Mobile Billboard    
Let's Connect!

Significant Results

  • Secondary Action Rate (SAR) was optimized for, with 17% of consumers completing a second action, a 140% lift from the benchmark.
  • Secondary actions included click to the event page, directions to the festival, click to call and a donation button.
  • Attribute Earth Day’s huge lift in SAR to the OOH priming effect.
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Emphasizing the approaching St. Louis Earth Day Festival, Earth Day geofenced their billboard and poster in St. Louis. The client saw a 140% lift in secondary action rate.

Details

  • Campaign Flight: March 21, 2016 – April 24, 2016 (5 weeks)
  • Media buy: 1 Billboard and 1 Poster in St. Louis
  • Geofence: 5 mile radius around OOH assets

Rational

Create awareness for the St. Louis Earth Day festival and drive donations for the cause.

Results

  • SAR was optimized for, with 17% of consumers completing a second action, a 140% lift from the benchmark.
  • Secondary actions included click to the event page, directions to the festival, click to call and a donation button.
  • Attribute Earth Day’s huge lift in SAR to the OOH priming effect.
Zelda Mobile Bar graph
 
Previous:
Next:

Ask us for more information

Contact Us

Follow Outfront Media