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 Dunkin' Donuts Atlanta

Case Study

dunkin donuts unique out of home advertising in atlanta
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Utilizing OUTFRONT Creative Studios, Dunkin' Donuts Atlanta developed contextually relevant creative executions for three major holidays. Images of the OOH were re-purposed on social media platforms, increasing the brand's reach and spread.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

A Dunkin' Donuts franchise based in Atlanta successfully developed contextually relevant creative executions for three major holidays. All creative contained a directional call out, providing necessary information for consumers to visit the franchise.

Details

To maintain timeliness and relevancy, an Atlanta based Dunkin' Donuts franchise aligned its OOH creative with the current season, while driving consumers to store with directionals.

Rational

Strategically placed bulletins were utilized to target commuters. All creative contained a directional call out, providing necessary information for consumers to visit the franchise.

Results

Halloween: With relevant eye-catching creative pictured directly above a competitor, Waffle House, Dunkin' Donuts positioned its establishment as the better option right across the street.

Thanksgiving: Extending its reach and continuing the momentum, the franchise aligned with the seasonal and popular pumpkin spice beverage for its Thanksgiving execution.

Christmas: Even Santa runs on Dunkin'! The most current execution positions Dunkin' as the ultimate helper for holiday shoppers.

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