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 Draper

Case Study

draper atrium out of home advertising in boston, ma
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"Things went FANTASTIC at EP17 event - we had a 200%+ increase in attendees, 87% of whom had never attended before."

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"Things went FANTASTIC at EP17 event - we had a 200%+ increase in attendees, 87% of whom had never attended before. Roughly 25% of attendees selected "Kendall T Station advertisement" when listing how they heard about Draper/EP17, which is great."

Details

Market: Boston

Audience: Tech Community

Flight Date: 9/11 - 10/8

Media Buy: Kendall Station Domination

Rational

Draper wanted to target the tech community in Boston, MA to showcase their EP17 event held in October.

Results

"Things went FANTASTIC at EP17 event - we had a 200%+ increase in attendees, 87% of whom had never attended before. Roughly 25% of attendees selected "Kendall T Station advertisement" when listing how they heard about Draper/EP17, which is great. It was an incredibly successful event and I couldn't be happier. I want to thank you and your team for all you're done to help, working with OUTFRONT has always been a pleasure."

Pilar Delgado -  Strategic Communication, Draper

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