The owner of Downtown Ace Hardware reported that they saw a 7.2 percent YOY sales lift. They attributed this increase to the OOH, as this was the only marketing initiative at the time.
Downtown Ace Hardware successfully utilized posters, bike share ad panels, and mobile in the downtown area to raise awareness and considerations for their store.
Market: San Diego
Media Buy: Posters, Bike Share Ad Panels, and Mobile
Downtown Ace Hardware wanted to come up with a strategic campaign to bring more awareness for certain product offerings.
"We ran a successful outdoor and mobile campaign with OUTFRONT in 2016 that was focused on specific products we carry. For 2017 we wanted to focus instead on an overall branding message, ‘Helping Inspire Your Urban Lifestyle’, during a slow part of our year if we could boost sales. We had no other marketing initiatives for the month and saw a 7.2% YOY sales lift."
- Harry Schwartz, Owner