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 Dogology

Case Study

dogology unique digital billboard advertising in new york city
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"The out-of-home campaign was key to making this mission a reality. We were able to drive a lot of new users to our website and reach many dog owners that may not have learned about how our company could help them otherwise."

- Sarah Morse, Dogology CEO

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"The out-of-home campaign was key to making this mission a reality. We were able to drive a lot of new users to our website and reach many dog owners that may not have learned about how our company could help them otherwise."

Details

Market: New York City

Media Buy: Digital Screen in Times Square and Subway Ads

Rational

Dogology utilized a large format digital screen in Times Square and high dwell times subways ads to drive downloads of their dog training app. The app not only brought the screen to life, it provided a direct path the Dogology's website and a direct point of purchasing a training appointment.

Results

The campaign increased direct website visits and sessions per user, mobile app downloads and augmented reality engagements, live chat sessions on the website and in the mobile app, as well as an increase in users who purchased virtual dog training from the company.

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