Case Study

Discovery Science Center LA bus advertising

Discovery Science Center Bus Advertising

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“I would recommend advertising with OUTFRONT because of the sheer number of impressions it generates, and for us there is value in being able to turn a campaign in a week’s time when budget becomes available. Their inventory is vast and powerful in that they are able to put together a meaningful campaign even with a quick turnaround”.

Erin Gibbons - Director, Marketing.

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Highlights

Campaign success was achieved though client-sales rep active communication, quick campaign turnaround, and strategic media placement to reach the desired target.

Details

Increase awareness and drive traffic for featured exhibit during the spring break time frame.

Rational

Out-of-home was used in conjunction with digital for a varied media mix. The San Fernando valley targeted bus tails complimented the client’s digital ads to reach their target audience of families living within a 20 minute drive of the exhibit.

Results

Erin Gibbons - Director, Marketing.

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Discovery Science Center

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