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 D.C. Office of the CTO

Case Study

washington dc office of the chief technology officers digital out of home advertising
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D.C. Office of the Chief Technology Officer (OCTO) reported an increase in call volume during their campaign, which resulted to a total of 71% increase in enrollment in 2017.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

D.C. Office of the Chief Technology Officer (OCTO) successfully captured their target audience by pairing OOH and Mobile.

Details

Inventory: Diorama, Car Cards, Rail Panels, Kinds, Bus Cards, and Mobile

Market: Washington, D.C.

Rational

D.C. Office of the Chief Technology Officer wanted to increase awareness of Connect.DC and their Digital Inclusion initiative including free computer training and low-cost home internet service. Since the target population has limited digital availability, bus, rail, and mobile ads reached this on-the-go audience throughout their day.

Results

D.C. Office of the Chief Technology Officer reported an increase in call volume during their campaign, which resulted to a total of 71% increase in enrollment in 2017.

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