“With OUTFRONT Media, we were able to pinpoint and direct traffic from interstates into Daytona USA. Our bulletin rotary program maximized our reach as we were able to customize our campaign by moving, every 60 days, to locations of our choice.
Daytona USA now considers directional out-of-home a paramount strategy for it’s advertising communications. We have been extremely successful at reeling-in interstate traffic.”
Marketing & Promotions Director,