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 Cupid's Undie Run

Case Study

Cupids Undie Run Billboard    
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Significant Results

  • Click through rate (CTR) was 78% above the benchmark. Attribute this huge lift to the OOH priming effect on mobile engagement.
  • Drove over 1,470 clicks to the Cupid’s Undie Run website over the 4 week flight.
  • The run was a huge success, raising over $3.5 million dollars in 2016 for charity.
  • Note that Secondary Action Rate (SAR) was not tracked, as the client’s goal was to maximize clicks to the website and did not use the OUTFRONT dynamic landing page.
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Cupid’s Undie Run used OOH and mobile advertising to drive registration for a Valentine’s weekend run in Denver. CTR was optimized for and the client saw a 78% lift over the mobile alone benchmark. Additionally, the run raised over $3.5 million dollars in 2016 for charity.

Details

  • ​Campaign Flight: Jan 25, 2016- Feb 21, 2016 (4 weeks)
  • Media buy: 2 Bulletins in Denver
  • Geofence: 5 mile radius around OOH assets and targeted downtown neighborhood. Optimized for CTR, driving clicks to the “Things to Know” page of the Cupid’s Undie Run website.

Rational

Drive registration for the Cupid’s Undie Run, in Denver on Valentine’s Day Weekend.

Results

  • CTR was 78% above the benchmark. Attribute this huge lift to the OOH priming effect on mobile engagement.
  • Drove over 1,470 clicks to the Cupid’s Undie Run website over the 4 week flight.
  • The run was a huge success, raising over $3.5 million dollars in 2016 for charity.
  • Note that SAR was not tracked, as the client’s goal was to maximize clicks to the website and did not use the OUTFRONT dynamic landing page.

Baxter Avenue Bar Graph results 

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