- Click through rate (CTR) was 78% above the benchmark. Attribute this huge lift to the OOH priming effect on mobile engagement.
- Drove over 1,470 clicks to the Cupid’s Undie Run website over the 4 week flight.
- The run was a huge success, raising over $3.5 million dollars in 2016 for charity.
- Note that Secondary Action Rate (SAR) was not tracked, as the client’s goal was to maximize clicks to the website and did not use the OUTFRONT dynamic landing page.
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