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 CubaNow

Case Study

#CubaNow platform display in Washington DC Let's Connect!

In order to target policy makers working at the State Department and White House, the organization turned to out-of-home to spread their message to these influencers.
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  • Highlights
  • Details
  • Rationale
  • Results

Highlights

In order to target policy makers working at the State Department and White House, the organization turned to out-of-home to spread their message to these influencers.

Details

The organization used a media mix of banners and platform runners with creative that urged the President to take action on the policy.

Rational

The outdoor advertising used, specifically in the Washington, DC Metro, because of the proximity of the stations to the State Department and the White House. The creative was designed to challenge the President and his administration to take action and announce the launch of the organization.

Results

In the first 60 days of the campaign the organization increased their social presence with more than 5,000 likes on Facebook and nearly 1,000 followers on Twitter. Earned media coverage was extensive. Former Congressman Lincoln Diaz Balart cited the ads during a recent appearance on MSNBC with Chuck Todd on his Daily Rundown program.

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