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 Coastal Dermatology

Case Study

coastal dermatology out of home advertising in san diego     
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SAR was optimized for, with 11.57% of consumers completing a second action, a 286% lift from the mobile benchmark alone.

Coastal Dermatology lift in SAR is attributed to the OOH priming effect on mobile engagement.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Coastal Dermatology paired OOH and Mobile to create awareness for their new SculpSure service.

Details

Campaign Flight: Mobile & OOH: July 11 - October 2 (12 weeks)

Media Buy: Poster in busy Hillcrest location

Geofence: 3 mile radius around OOH asset

Rational

OOH and Mobile were utilized to target commuters in San Diego.

Results

Significant Results:

SAR was optimized for, with 11.57% of consumers completing a second action, a 286% lift from the mobile benchmark alone.

Coastal Dermatology lift in SAR is attributed to the OOH priming effect on mobile engagement.

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