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 Clayton Jewelers

Case Study

Clayton Jewelers highway advertising is st. louis, mo
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"This was the first campaign with the Omega brand. Within our first month on the street, we have already obtained a high end client. I plan to continue with OUTFRONT Media"

Steven Paige, Owner of Clayton Jewelers

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Clayton Jewelers successfully utilized OOH to advertise a new line of Omega watches during 2017's third and fourth quarter.

Details

Audience: HHI Adults

Media Mix: Static Billboards

Market: St. Louis, MO

Rational

Out-of-home was used on major highways in the St. Louis region, which targeted high household income area's such as Clayton, Ladue, and West County.

Results

"This was the first campaign with the Omega brand. Within our first month on the street, we have already obtained a high end client. The objective was to advertise a new line of Omega watches that are now available to a HHI demo."

Steven Paige, Owner of Clayton Jewelers

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