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 City of Hope

Case Study

city of hope on bus king out of home advertising in los angeles california
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"Outdoor can be geographically specific, impactful and great for raising and sustaining awareness. [It’s] cost efficient and the creative format can be a great canvas for very innovative messaging."

- Mary Jo Sobotka, VP Integrated Media Director, Phelps

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

City of Hope Cancer Research Center sucessfully raised and sustained awareness of its cancer research and care facilities throughout the Greater Los Angeles area.

Details

Market: Greater Los Angeles area

Media Buy: Bus and Bulletins

Rational

City of Hope Cancer Research Center wanted to utilize high profile bulletins in key geographic areas along with transit frequency media to recruit patients.

Results

“The overall campaign provided broad reach to greater Los Angeles and specific geographic areas from which City of Hope recruits patients. Having billboards in areas of interest helped City of Hope position itself as a leader in the community and a resource for cancer care.”

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