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 City Harvest

​Case Study

City Harvest platform display in New York, NY Let's Connect!

A non-profit organization turns to outdoor advertising to promote their campaign to eliminate hunger among the less fortunate living in the New York City area.
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Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

City Harvest’s main goal was to promote their “Skip Lunch, Fight hunger” campaign, a one day initiative that asks individuals to donate what they would normally spend on lunch to help feed NYC’s hungry kids and family

Details

The organization used a media mix of 1-sheet subway posters saturated across New York City’s subway stations.

Rational

City Harvest decided that out-of-home had the perfect media to reach the millions of NYC subway riders.

Results

Given the current economic climate, City Harvest feared that many of their corporate teams would not return to participate in the fundraising initiative. However, they received more than 35% new team sign ups from across the city.

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